Queue jumping kiosks; are they here to stay?
If you have been to a train station, airport or an amusement park over the last decade or more, you will have seen the proliferation of self-service queue jumping kiosks. Are they here to stay or will they be a passing fad?
Why use queue jumping kiosks?
The cost per ticket is reduced, no matter what type of business you are running. With less overheads being spent on employees and also with the potential reduction in space that this can offer, the benefits to the business can be enormous.
So, for the company, the benefits are obvious, but they all hang on whether their customers embrace kiosks. This means that a kiosk has to offer something that a normal manned ticketing booth cannot. Aside from queue reduction, a kiosk also offers the significant advantage that it can be on at any time, day or night. This means that businesses can extend opening hours without having to worry about staffing levels. For the consumer, it means service at any time, day or night.
It also means that you can have transactions taking place in different locations, which can boost convenience for the customers. For example; in a large car park, multiple kiosks can be positioned around the site, which enables a customer to pay where it suits them best. This means that they can walk in the car park wherever they want to and take less time trying to find a place to pay. With one, central, manned kiosk it can be significantly more inconvenient.
Opportunities to boost revenue
Not only can a ticketing machine allow you to reduce costs, it can also let you find additional revenue streams. This could come in the form of using the machine to encourage customers to take advantage of promotions or advertising could be sold to be displayed on the screens both during transactions and while the kiosk is idle.
This use as a promotional tool could be what secures the kiosk a permanent place in businesses across the globe. Such targeted advertising has a greater value than non-targeted advertising, so expect companies to embrace it.
Is the queue jumping kiosk here to stay?
It seems likely that the reduced costs and potential for promotional use will secure the use of kiosks in businesses of every size. Of course, the success of these kiosks is dependent on consumers embracing them, which they seem to be doing already.
Looking at the now ubiquitous ATM that has changed the face of banking, we should expect to see queue jumping kiosks become the norm. Banking may be the first industry to be revolutionised by automatic technology, but it is certainly not going to be the last.Once businesses have invested in these kiosks they will be here to stay.
Why use queue jumping kiosks?
The cost per ticket is reduced, no matter what type of business you are running. With less overheads being spent on employees and also with the potential reduction in space that this can offer, the benefits to the business can be enormous.
So, for the company, the benefits are obvious, but they all hang on whether their customers embrace kiosks. This means that a kiosk has to offer something that a normal manned ticketing booth cannot. Aside from queue reduction, a kiosk also offers the significant advantage that it can be on at any time, day or night. This means that businesses can extend opening hours without having to worry about staffing levels. For the consumer, it means service at any time, day or night.
It also means that you can have transactions taking place in different locations, which can boost convenience for the customers. For example; in a large car park, multiple kiosks can be positioned around the site, which enables a customer to pay where it suits them best. This means that they can walk in the car park wherever they want to and take less time trying to find a place to pay. With one, central, manned kiosk it can be significantly more inconvenient.
Opportunities to boost revenue
Not only can a ticketing machine allow you to reduce costs, it can also let you find additional revenue streams. This could come in the form of using the machine to encourage customers to take advantage of promotions or advertising could be sold to be displayed on the screens both during transactions and while the kiosk is idle.
This use as a promotional tool could be what secures the kiosk a permanent place in businesses across the globe. Such targeted advertising has a greater value than non-targeted advertising, so expect companies to embrace it.
Is the queue jumping kiosk here to stay?
It seems likely that the reduced costs and potential for promotional use will secure the use of kiosks in businesses of every size. Of course, the success of these kiosks is dependent on consumers embracing them, which they seem to be doing already.
Looking at the now ubiquitous ATM that has changed the face of banking, we should expect to see queue jumping kiosks become the norm. Banking may be the first industry to be revolutionised by automatic technology, but it is certainly not going to be the last.Once businesses have invested in these kiosks they will be here to stay.